YouTube · The Industry Tapes
YouTube
Long form: every episode is a short documentary.
This is the channel’s main home. A brand’s rise and fall is told end to end in a single episode: the moment the decision was made, the alternatives, and what followed.
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Sample episodes
New episodes every few days.- 01
The soft-drink giant paid in Soviet submarines
- 02
The number one beer ruined by its own recipe change
- 03
The vacuum company that promised free flights
- 04
The bicycle king who trained his own rival
The Industry Tapes
Every empire has a moment where it had everything, and then made one decision it could not take back. The Industry Tapes is about those moments.
Not the headlines you have heard a hundred times, but the under-told and wrongly-told stories hiding behind brands you already know.
Every episode is built on original research, with every figure checked across multiple sources. When the popular version turns out to be a myth, we say so.